UPKRITI collaborated with ITC on the Yippee Better World CSR initiative from 2022 to 2025, with the objective of creating positive and lasting impact in the education sector. The program reached over 10 lakh children across Karnataka and Tamil Nadu through structured awareness sessions focused on hygiene, health, environmental responsibility, and social well-being.

As part of the initiative, UPKRITI facilitated the deployment of more than 4,000 school benches, significantly improving classroom infrastructure and creating safer, more comfortable learning spaces for students. Through community engagement, school partnerships, and volunteer participation, the project contributed to enhanced learning experiences while promoting responsible habits among children, aligning with long-term goals of inclusive and sustainable development.